Area87 —
The UX firm for emerging fintech
We help finance and healthcare products teams deliver delightful experiences.
We do this with design systems, identity systems, and UX advisory.
Our worldview —
We're deep too. Design is not Art. UX is not UI. CX Copy is not SEO content.
We're opinionated in our industries. DeFi is an evolution of CeFi. Telehealth is a proper progression in healthcare.
We love sci-fi. Mark Watney is often verbed when problem-solving.
We're driven by user delights. The nature of finance is dense for many, and we aim to soften the terse experience with one that empowers and encourages them to use their financial products.
Digital Healthcare products are personal and often used with higher levels of anxiety than other products. We aim to inform delightfully and deliver excitement when the users engage with our products.
These delights should not get in the way of ensuring the business needs are satisfied.
We understand the work we're doing, while it may not be Art, is designed for the business to generate revenue and ensure happiness for its employees and customers. This is a positive-sum game, and we've advocates and educators of this claim.
Our Deliverables
1 —
Design Systems
The single source of truth for your product UX. Remove the gap between design and engineering.
2 —
Identity Systems
To brand is to story tell for the sake of trust. Ensure your brand stays consistent across all marketing efforts.
3 —
UX/CX Advisory
We advise design product teams to make decisions that solve business problems, visually.
Our Firm started after a decade of leveraging user experience bridging the gap between design teams and engineering teams through design systems that reduce the latency in communication.
Developers don't want to deal with Figma, fragmented specifications, missing exports, and all confusing edge cases of the user flow.
Designers can't keep up with all the changes in the react community and the newest way to style a component.
These gaps among hundreds more between this trifecta of roles are the gaps we'll close.
Product Owners are referencing their cheatsheets of design and engineering jargon to mediate the scope shifts, maintain backlogs and prevent blockers.
Trust is important.
GE Capital. GE Healthcare. Comerica Bank. Cisco. US AirForce. Discovery. General Motors. City of Detroit. Synchrony Financial. Norton. ProQuest. Blue Cross Blue Shield. Gotrax. Vinebase. Bad Ass Coffee.